![]() It filed for bankruptcy protection in Curaçao in January 2022. ![]() The company appears to be operational out of Abuja (Nigeria), Cyprus and Malta. ![]() From its humble beginnings in Cyprus, where 1xbet was founded and registered in 2007, the company experience an explosive growth spurt after their short-lived 1xbet sponsorships of Chelsea FC and Liverpool FC, both stunted because of allegations of illegal activities.ġxBet at its origins was operating as a Russian online casino before expanding its online footprint with a brand named ‘BookmakerPub’. 1xBet and their (in)famous 1xbet sponsorships are certainly no exception to that rule. It has become difficult in today’s sports universe to ignore new-breed mega sponsors that find their roots in the sports betting industry. ![]() 1xbet: the Background Story of a Mega Sponsor.ġxBet sponsorships are (in)famous and have taken the sports industry by storm in recent years. ![]()
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